The American Baby Boomer

The American Baby Boomer
With the arrival of 2011, the earliest members of the Baby Boomer Generation have begun turning sixtyfive years old, and there is a whole bunch of them- 78 million people born between 1946 and 1964. The
Social Security system is about to start paying out in a way the system has never experienced. In 2021
United States will reveal the results of the recently tabulated census which was conducted in 2020. There
will be less baby boomers each year as they pass on.
So the numbers will reflect a demographic cohort that no longer is the largest demographic in the United
States.
The “average” baby boomer looks in the mirror and does not see an old person. However,… it does not
mean that their body understands that! So… “70 million” people with money, a different attitude than their
parents had about aging means something to companies who want to make a profit.
This generation believes that they can change the world and will redefine what it means to “age”.
The over Sixty-age group emerged as having significant disposable income and market power with very
specific needs, values, and behaviors. However, the recession certainly has not been easy on the
boomers. For many the idea of early retirement is a faded dream.
As you do your research you will that many Baby Boomers will struggle in their "Golden Years" and will
define what it means to work beyond seventy-years of age just to pay bills, especially health care.
In a four (4)-page paper, you are to describe a typical baby boomer.
Who are they?
What do they want in clothing- especially women?
What products are they going to want?
What products will they need?
Where do you think they will spend their money?
Pick two companies (of course- surf the internet) and tell me how the companies are attempting to
capitalize on this population aging trend?
Any questions, just ask.