Moodle discussion Questions
Bravin
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Discussion Question.
What is your concept of integrated marketing communication?
How would you define/describe advertising?
What are the 4 eras of the advertising evolution. Highlight a key advancement within each era.
What are the benefits of a strong brand? What makes a brand strong?
Online class Discussion Question.
A brand image summarizes what the company stands for as well as how it is known in the marketplace. Consumer beliefs about a firm are more important than how company officials perceive the image. A corporate image consists of the overall consumer perceptions or end-user feelings toward a company along with its goods and services.
This image summarizes what the company stands for as well as how it is positioned in the market place.